A Flyer is usually a single, unfolded printed sheet that is used to draw attention to an event, service, product or idea. A flyer usually contains a very simple message that can be conveyed quickly. … Depending on how they are used, flyers are sometimes referred to as handbills, leaflets, inserts or circulars
Flyers can be effectively marked – if done right. … Even the best designed flyer won’t be very effective at producing a response, especially if sent to cold, untargeted prospects. Just as with any other effective marketing campaign, flyers need to be used as part of an effective strategy.