Learn To (Do) Packaging Design Like A Professional
Packaging design involves the design and creation of a product’s container and how it looks to consumers who might purchase it.
The purpose of product packaging is to protect the product from damage. Product packaging not only protects the product during transit from the manufacturer to the retailer, but it also prevents damage while the product sits on retail shelves. Most products have some form of packaging.
Product packaging plays a more important role in consumer decisions than you might think. … Some would argue that the packaging is as important as the product itself because it’s a crucial marketing and communication tool for your business.