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SiteSeTech > Blog  > Social media marketing platforms

Social media marketing platforms

Social Media Marketing Reviews & Tips

Social Media Marketing (SMM) is one of the strong medium of business marketing today. Though the social media platforms (Facebook, Twitter, Google+, LinkedIn,etc.) are primarily the media of social communication, a large portion of the business marketing activity that happens across the globe is going through these popular electronic media. It’s the process of getting website visitors through social media mechanism. This program generally moves on creating content which draws the attention of the audience and encourage the readers to share the contents among their social set of connections. In this process businesses in the shape of tiny or multinational have been doing their product or service’s digital marketing task to the wide range of global community.

Various Social Media Platforms

There are hundreds of social media platforms in the online world. We are noting here the few very popular social media platforms, like; Facebook, Twitter, Google+, and LinkedIn. People across the world have been making their network,through these platforms very much. Here I would like to refer some statistics regarding the users of above mentioned social media platforms.

Facebook:Facebook is the most popular social media platform worldwide. It’s possessing 1.19 billion worldwide users and the 73% of US adult peoples are still using Facebook.
Twitter: Another social communication platform is Twitter that’s the user’s elevated tendency to follow brands.It’s the second-big recognized platform there and around 18% of the US adult population communicating through Twitter.
Linkedin: Linkedin publicizes itself as a professional social network. The 79% of Linkedin users are aged 35 or older and around 27% of employed US citizen are using the platform as their professional communication channel.
Beside the above mentioned social media platforms, there are so many active social media networks by which you can boost your business by using these most communicative media channels. Today’s digital marketing activity is mostly running through this social media network.

General Use of Social Media

There are diversified seasons peoples use the social media platforms. Following are the general reasons for using social media network;
• Sharing pictures with family and friends
• Searching and reviewing services and products
• Searching for promotions, sale, offer and coupons
• Hunting interesting news and community specialization
• Sharing current and interesting experience whatever positive or negative
• Asking for an opinion from the community
• Others