Optimizing Your Site for Social Share
Social media optimization (SMO) is the process of increasing the awareness of a product, brand or event by using a number of social media outlets and communities to generate viral publicity.
Why social media optimization is important?
With SMO, you can ensure a strong web presence for the business and establishes the internet authority of the brand. It not only introduces people to the business, but also helps in branding, improving brand visibility and recall. Social media optimization provides the opportunity to reach out to a niche audience.
Social Media Optimization includes
• Facebook Optimization (FBO)
• Facebook Insights Optimization
• Google Analytics & Other Web Analytics Optimization
• Install Social Sharing Instruments – Buttons, Widgets
• URL Optimization and Shorten
• Display Social Interactions on Site
• Content Optimization on site for Social Media Visibility
The goal of SMO is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content, via its web link, with their social media contacts and friends.
Common examples of social media engagement are “liking and commenting on posts, retweeting, embedding, sharing, and promoting content” Social media optimization is also an effective way of implementing online reputation management (ORM), meaning that if someone posts bad reviews of a business, a SMO strategy can ensure that the negative feedback is not the first link to come up in a list of search engine results.
Social Media Optimization can drastically improve the way you approach marketing on Facebook, Twitter, Instagram and other social media sites. Start taking a strategic approach to social media marketing and amplify your results.
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